Enterprise Camp Toronto was a great event. As always it was a great event because the community came out and made it a great event.
The Community is the Framework.
I talked about Tagging and Ontologies and how they can be used on the Enterprise. It was a good discussion and I recorded it.
Download this presentation video in High Quality MP4
After the talk I found some great resources that will help continue the conversation.
On the UIE Brain Sparks blog Joshua Porter and Jared Spool have an excellent set of podcasts called Followup Discussion on Users as Information Architects: Is Tagging Right for Your Site?, Parts 1 & 2
In Part One they discuss:
- They talk about the differences between Categories, Tags and Keywords
- Tagging the CEO’s address – “Idiot”. Malicious Tagging and Spam.
- The incentive is not clear for tagging on Amazon: Personal Value must come before Social Value
- Automated Flickr clusters
- Digg is more social then Del.icio.us because Digg is influenced greatly by popularity
Continuing in Part Two they discuss:
- Using tags to direct people to relevant content over irrelevant content
- Do tags get old? If you tag a product "Latest Product" or "New" what happens when newer products come out? Can tags expire?
- Tagging and SEO: Since tags are user generated trigger words they could increase SEO
- Using tagging as a way to increase search engine relevance by tying tags to keyword weighting
- Using Delicious as a “Voice of Customer” research tool
- Consolidating multiple tags which are misspelled
- Personal Value always proceeds Social Value.
I wish I had listened to these before EnterpriseCamp as I think it would have helped me frame my presentation and the discussion better.
Hightouch has a good roundup of a bunch of related posts
Taxonomies vs folksonomies
- Beneath the Metadata:Some Philosophical Problems with Folksonomy (Where it all got started.)
- David Weinberger’s response (I can’t wait for his new book!)
- Gavin’s Digital Diner: Return to Beneath the Valley of the Metadata (Interesting post, but even more interesting comments.)
- N-TEN Connect: Taxonomies are for chumps (Holly wins me over!)
