Matthew Milan & Sam Ladner
Download the MP3 of the presentation ( 28 megs )
A mashup of scenario development and social learning, backcasting is a strategy framework that allows practitioners to successfully conceptualize, scope and structure multiple future states. It also provides a framework for successfully negotiating obstacles and threats to achieving those states. Originally used in the environmental planning field, backcasting has been hacked and refined for use in web strategy discovery activities.
Other recorded talks from the 2007 IA summit
- Enterprise IA methodologies: starting two steps earlier – James Robertson
- Systems Thinking, Rich Mapping and Conceptual Models – Matt MIllan & Gene Smith
- Project Touchstones how to bridge competing viewpoints and build vision consensus and innovation – Jess McMullin
- Using Search Analytics To Diagnose What’s Ailing Your Information Architecture – Lou Rosenfeld & Rich Wiggins
- Real information Architecture – New Mighty Deeds – Margaret Hanley, Lisa Chan, Tom Coates and Matt Biddulph
- Information Architecture and Ethical Design – Olly Wright
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[...] Gene Smith and Matthew Milan discussed conceptual models (which I’ve been playing around with for a while) and the more involved rich mapping, from soft systems thinking. Key takeaway for me was when modelling a system we should also describe its context (including the project itself). Other good stuff by people of Critical Mass (Milan again together with Sam Ladner) was provided in the form of ‘backcasting’, a very visual brainstorming method to be used in a workshop session with a client in order to envision desired project outcomes and map paths from the current situation to those outcomes (notes at The Chicken Test). [...]