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Backcasting: or how I learned to stop predicting and help my clients [Session Audio]

Matthew Milan & Sam Ladner

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Download the MP3 of the presentation ( 28 megs )

A mashup of scenario development and social learning, backcasting is a strategy framework that allows practitioners to successfully conceptualize, scope and structure multiple future states. It also provides a framework for successfully negotiating obstacles and threats to achieving those states. Originally used in the environmental planning field, backcasting has been hacked and refined for use in web strategy discovery activities.

Other recorded talks from the 2007 IA summit

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